Give a few twists to one of Sylvain Tremblay’s peppermills and you’ll understand why you have something special: exotic woods, handcrafted pieces, top-quality mechanism, and more importantly, craftsmanship and passion. But how could Exacto showcase all of Tremblay Mills’ qualities in each individual piece? By creating a new visual identity for the brand, which includes packaging, corporate mailers, and acing it with various public relations campaigns.