Reebok - Women's campaign

A scale cannot measure your strength or your determination or passion, and the distance you have come cannot be measured in miles or kilometers. Strong is much further, much deeper, much bigger than all that… To launch the 2016 women’s spring collection, Reebok wanted to showcase inspiring Canadian women who have shown true strength, emotional or physical, in overcoming some of the many adversities life can throw at us. Through authentic and emotional storytelling, we follow 6 of them and learn how fitness is a important part of their journey. These stories provide true examples of what Being More Human represents. Tied with a strong social media strategy, this campaign delivered additional product content and a drive to retail message to qualified consumers.