CCM – Made of Hockey

How do you define a brand that has been around 100 years? How do you describe a brand that helped define a sport? How do you express CCM’s commitment to hockey in a simple sentence? You say proudly that you are Made of Hockey. This brand campaign for CCM Hockey is the first in a number of years and now that the brand is back and features some of the best and brightest stars and products in the game the time had come to redefine it. Being Made of Hockey represents a sense of pride, dedication, humility, authenticity and passion that only those who truly adore this sport can understand. Those people, like CCM, are Made of Hockey