Reebok – My Open Goals
For some athletes, the turn of the calendar to a new year signals a moment to make a change to your routine, to recommit yourself to your fitness, to make resolutions. For CrossFit athletes, January means the Open Season has begun. The Open is the first trial towards the CrossFit Games, the first step to being considered the Fittest Man or Woman on Earth. This campaign revolves around connecting to CrossFit athletes, demonstrating Reebok’s understanding of the sport of CrossFit and its commitment to not only promote, but live a CrossFit life.