CCM – JetSpeed
In 2015 CCM launched the newest member of the skate family the JetSpeed. This skate was a key introduction as it took aim at the providing players with next level speed by redefining the classic CCM fit. Strategically launched with a website, social media videos and print/digital ads under the product tagline of "Fit to Fly," this campaign brought the benefit of this revolutionized skate to forefront for consumers and dealers.
