REEBOK – Live with Fire

Live With Fire. It’s the tagline Reebok adopted in order to entice people to live a life with passion, intent and purpose. And what better way to showcase this, along with the new Reebok ONE Series apparel and footwear collection, than to enlist three of Reebok’s top NHL superstars in John Tavares, Matt Duchesne and Maxime Talbot. Their intensity and determination when working out served as the perfect vehicle to express what Live With Fire means to the masses, while also inciting our team to surpass its limits in producing a spectacular 360 campaign (TV commercial, online ads, award-winning website, social media, PR launch event and campaign).