Our Team

Benoit Allaire

Founder

A creator and innovator, Benoit has nearly 20 years of
experience in communications and marketing. His solid
expertise in marketing strategies and communications
tools combines with his keen sense of timing and ability
to express key messages.

With a degree in marketing, Benoit has an entrepreneurial
drive that encouraged him to found his own outdoor clothing company, Paradox, which he took to the top of Everest.
He then took a radical turn, joining Bombardier, where he immersed himself in the large corporation experience.
He then plunged into the world of technology, surfing the Internet wave hand-in-hand with the largest U.S. clothing retailers. He then jumped into the agency world, acting
as VP, Consulting, at Mosaic Design.

This well-travelled path has given him a unique perspective
for grasping clients’ realities.

Marie-Josée Allaire

Co-founder

Creative and disciplined, Marie-Josée has over fourteen
years of experience in public relations. She has mastered communications in all its facets, including media relations campaigns, event management and product launches.

With degrees in political science and public relations, Marie-Josée acquired her expertise in crisis management and media strategy at the Fur Council of Canada. She then moved into the hotel industry with the Ritz Carlton Hotel, then to retail with Aldo Group International. There, she developed her keen sense of consumers’ motivations and the ability to pinpoint an original angle for exerting the required influence over con-
sumers’ purchasing decisions. With this experience under
her belt, Marie-Josée joined one of the biggest PR firms
in the world, Edelman Public Relations. As an account manager, corporate and consumer affairs, she handled
major campaigns for Québec and Canada as a whole.

Mathieu Albert

Art Director

Mathieu has been a member of the Exacto team for 5 years and is therefore very familiar with our clients and their communication goals. He is both rigorous and versatile, and is involved in the entire creative process. He contributes concrete and original visual
solutions to each project.

Julie Bazinet

Project Manager

Julie is a Université de Montréal graduate in Communications and Public Relations with a television production background. She began her career by gracing Radio-Canada with her energy, her strategic thinking and her positive attitude. She then became a part of the Productions J team, where she contrib-
uted to the set-up of Quebec's first reality TV shows: Star Académie 1 and 2. Afterwards, she helped organize the tours of many artists around the province. Her path then led her to advertising at Jet Films, and working
as Chief Coordinator at La Fabrique d'Images and as Director of Business Relations for Belluscious Productions.

Julien Gauthier

Social Media Coordinator

Julien, who left Quebec City to complete his studies in Montreal, has found his home in the world of communications electronic marketing and viral strategies. Curious, outgoing and continuously connected, this sports lover uses his knowledge of social networks to offer invaluable advice during strategy development and campaign execution.

Philippe Gélinas

Production Manager

After graduating from UQAM in Design, Philippe joined CG3 and then Uniform as a graphic designer. He further developed his experience by putting his talents to work at the La Presse newspaper and then the Association de la Construction du Québec. Organized and meticulous, he later joined G Branding & Design, making the most of his efficiency, graphic sensibilities and knowledge while working on brands such as : Lise Watier Cosmetics, Fruits & Passion, YellowPages Group, Pharmascience,
La Maison des Futailles, Commensal
and Pacini. He now delivers this expertise to Exacto's clients.

Stéphanie Larose

Coordinator

Stéphanie is a Université de Nancy II (France) graduate in Modern Literature and Linguistics. Upon her return to Montreal, she worked behind the
scenes in publishing and advertising
at La Fabrique d'Images, and in law
at Heenan Blaikie. She was therefore
a perfect fit for Exacto, where she now
shares her versatility, interest for com-
munications and organizational skills.

Béatrice Lemieux

Graphic Designer

Her analytical mind, aestheticism and sense of proportion make her a talented young designer. She has set up visual presentations for GapKids and BabyKids, and done graphic design at Cassis / Reitmans, in Montreal.

Benjamin Maréchal

Project Manager

Benjamin began his career as an information consultant for the Red Cross on a boat mission from North Africa to the Balkans. Afterwards, he joined Edelman and then Communicor, two
PR agencies in Paris. In 2003 he landed in Montreal and spent three years on Heritage Montreal's communication reorganization. He then joined the P2P Proximité Marketing team, where his main clients were Saputo (Hop&Go), Microsoft (the launch of Halo 3 and
MP3 Zune), Rogers, Bière Boris
and Cordon Bleu.

Chantal Morin

Public Relations Project Manager

Before joining Exacto, Chantal worked for Fleishman-Hillard as an associate consultant, after which she became Senior Coordinator at Edelman Public Relations. Chantal has over 5 years of experience in press relations for clients
in the corporate, pharmaceutical, food
and consumer product . She has worked
with Pfizer, Swarovski, Mercer, Hasbro and the Fédération des producteurs d'oeufs de consommation du Québec.
Chantal is a Université Laval graduate
in Public Communications.

The Strength of Others

By ‘‘others'' we mean all the graphic designers, Web developers, artistic directors, printers, film editors, directors, photographers and translators who
help us fulfil the specific needs of
our mandates.

But these collaborators are also yours.
At Exacto, there is no standard approach
or uniform look. Instead, a flexible process and teams structured around your needs make it possible to continually reinvent strategy
and creativity.

That's the strength of others.