REEBOK – Crosby SC87
The best hockey player in the world, Sidney Crosby, wears Reebok on and off the ice. Both Reebok and Reebok hockey knew this was an opportunity that couldn’t be missed and drafted Exacto to build a promotional campaign for the SC87 Collection. The strategy involved showcasing and visually demonstrating the direct benefit of training off ice to lead to on ice excellence.
