Permacon – Tandem System
Dreaming of the perfect patio? Wishing you could take advantage of every minute summer has to offer? Permacon is now making this dream a reality! Outdoor kitchens, gas-powered fireplaces, urban furniture, fountains and waterfalls are but a few of the many applications made possible with the Tandem® system and its modular grid. Building on the emerging outdoor living trend was the strategy underpinning this integrated campaign. This campaign included a national broadcast campaign, digital media on various platforms, a print campaign in specialized and lifestyle publications, a public relations campaign, an exclusive contest held on the TVA network, and the creation of a microsite for the Tandem system. The integrated campaign also cements the ten-year partnership between Permacon and our agency.