A new epicurean concept recently launched in Montreal with the help of Exacto. At the heart of Montreal’s famous Jean-Talon Market, Olio & Cie offers over 50 varieties of olive oil and balsamic vinegar on tap. Olio & Cie even took the guessing out of it: consumers can taste each oil and vinegar of their liking before going all-out on their favourites. This unique and refreshing concept was revealed through brand identity, bottle and packaging design, the boutique’s interior looks, media invites, the store’s opening event, as well as through a public relations campaign, all courtesy of yours truly.