Biotherm Homme – #72HOURSOFMAN

If you want your men’s skincare products to be noticed, you can simply send out samples to media and influencers and wish for the best. But if you’re Biotherm Homme, the leader in the category, you send those same people atop a glacier to race snowmobiles and test products in real conditions. You scare them at over 100km/h on Canada’s fastest ziplines, fly them around on a private jet, feed them the very best meals one could wish for and ultimately give them the rush guys are always craving. That’s what we were going for when we created #72HOURSOFMAN, an epic media trip to launch Biotherm Homme’s new Aquapower 72h moisturizing cream.