Gain trust, persuade, attract, get attention. Consolidate ties, maintain a close, enduring dialogue with your clients, your target markets. Increase your presence, maximize your visibility.
Occupy your space to the utmost.
Fully taking up that space means seizing every opportunity to establish a deep, lasting relationship with your clients.
Our goal is to help you maximize your hold on that space, effectively and intelligently.
Strategic Planning
Strategic planning – marketing / communications
Merchandising plan
Brand analysis
Media plan
Coaching
Graphic Design
Visual identity creation and management
Graphic standards
Printed material
Corporate publishing
Print advertising
Information bulletins
Creative Writing
Corporate communications
Speeches
Annual reports
Press releases
Internal / external bulletins
Advertisements
Corporate publishing
Events
Product launches
Corporate event planning
Wine and spirit tastings
Street marketing and in-store activation
Public Relations
Public relations campaigns
Internal communications strategies
Hiring and membership campaigns
Crisis management
Training (public relations / media)
Institutional and financial communications
Sponsorship management and community marketing
Interactive Design
Internet / intranet sites
Motion design
Corporate video
Interactive CD-ROMs
E-newsletters
Television / Web advertising
Interactive presentations
Email marketing
Advertising
Television / Radio / Print
Mobile advertising
Sponsorship
Online advertising
Search engine indexing
Social Media
Facebook and Twitter campaigns
Contests and consumer applications
Brand and community content development and management
An alliance between a concept and its execution.
Between creators and strategists.
Between an agency and its clients.
Benoit Allaire
President and Associate
Marie-Josée Allaire
General Manager and Associate
Michèle Marcotte
Lead director, account services
Mathieu Albert
Art Director
Benjamin Maréchal
Account Director
Chantal Morin
Account Director, Public Relations
Krystelle Ruest
Account Coordinator
Christelle Samson
Account Coordinator
Jay Ranjitsingh
Account Manager
Lyane Bourassa
Lead coordinator, Public Relations
Marie-Christine Giroux
Coordinator, Public Relations
Patrick Demers
Senior graphic designer
Various fields of activity, distinct challenges, particular targets. For all of our clients, an adapted approach, specific solutions proposed, measurable results.
A.D.A.
Adex
Aerius
Akrilon
Aurea – Aureus
Bombardier
Bombardier Aerospace
Brick
CEDROM-SNi
Charlie Chaplin World
Ciment Québec
Club Adventure
EQlib
Essentia
Eurobloq
Fibrek
Fletcher
Fraser Furniture
H. Grégoire
IFLA
IKEA
Laboratoire Dr. Renaud
Les Vergers Lafrance
LM2S
Loblaw
Magra Multi Media
Multi-Prêts
Newad
Ottawa Fertility Clinic
Permacon
Proaction
Reebok
Reebok CCM
Rotary
St. John Ambulance
The Allan Candy Company
Toys “R” Us
Transat - Club Voyage
Transat - Rêvatours
Wines of Chile
Wines of South Africa
Organization of a conference at the Board of Trade of Metropolitan Montreal to position the President of Bombardier Aerospace, in the context of his announced promotion to the presidency of Bombardier Inc. The conference enabled the reshaping of Pierre Beaudoin’s presentation style and reconfirmed the company's position as an industry leader.
Results
PARTICIPANTS FROM THE BUSINESS COMMUNITY
1,023
MEDIA IN ATTENDANCE
35
Chilean wine tasting within the “Wines of Chile Canadian Tour”. Organized by Exacto for the fourth consecutive year, this event afforded both the general public and members of the industry the opportunity to (re)discover the wide variety and diversity of Chile’s wine products. A seminar on the Carmenere varietal was presented to industry professionals. Proceeds from the event were donated to the Fondation du Dr Julien.
Results
PARTICIPANTS
1,200
WINERIES
33
NUMBER OF WINES REPRESENTED
268
This annual Chilean wine tasting is part of the "Wines of Chile Canadian Tour". Organized by Exacto for the third consecutive year, this event afforded both the general public and professionals of the industry the opportunity to discover and rediscover the wide variety and diversity of Chile’s wine products. A seminar on the white Sauvignon was presented to industry professionals by Bertrand Eichel who was named Quebec’s best sommelier in 2009. Proceeds from the event were donated to the Fondation du Dr Julien.
Results
PARTICIPANTS
1,340
WINERIES
35
NUMBER OF WINES REPRESENTED
229
Organization of the “Annual tasting of the Wines of South Africa” in Montreal and Quebec City. These events enabled members of the general public and industry professionals to discover South African wine products while raising funds for the Fondation du Dr Julien.
Results
NUMBER OF EVENTS - MONTREAL AND QUEBEC CITY
2
WINERIES
40
NUMBER OF WINES REPRESENTED
174
Media launch for the new President’s Choice Black Collection line of gourmet products. Targeted initiatives for media and bloggers specializing in food, achieved through media mailings, tailored media relations, and product placement of Black Collection items during targeted events.
Results
TWITTER IMPRESSIONS
62,387
MEDIA IMPRESSIONS
6,455,000
ARTICLES AND REFERENCES
37
Organization of a media event for lifestyle reporters and wine columnists. Tasting of Chilean syrahs, paired with dishes inspired from both Québec and Chilean cultures, led by renowned sommelier Élyse Lambert and the chef from Restaurant le Local
Results
JOURNALISTS IN ATTENDANCE
13
WINERIES REPRESENTED
13
MEDIA IMPRESSIONS
3,258,525
ARTICLES AND MEDIA REFERENCES
22
Organization of a thematic “Express Holiday Shopping” cocktail reception for blogging moms. Presentation of top-rated toys with commentary and demos by toy expert Catherine Goldschmidt.
Results
BLOGGERS IN ATTENDANCE AT EVENT
14
TWITTER IMPRESSIONS
7,230
MEDIA IMPRESSIONS
3,794,800
Organization of Quebec City press conference for the launch of the "Les Aliments du Québec dans mon panier !" campaign, in partnership with the Québec Minister for Agriculture, Fisheries and Food (MAPAQ). Execution of media relations strategy targeting two campaign components: a contest for consumers and a contest for retailers.
Results
ENTRIES IN CONSUMER CONTEST ONE WEEK FOLLOWING LAUNCH
2,276
MEDIA IMPRESSIONS
3,012,756
ARTICLES AND MENTIONS
35
TWITTER IMPRESSIONS
30,536
TWEETS
40
CONTRIBUTORS
33
National media launch of the global campaign entitled “The Sport of Fitness Has Arrived”. Announcement of the rebranding campaign and CrossFit partnership. Creative invitations sent to newsrooms and key journalists to attend event. Kickoff at Yonge-Dundas Square in downtown Toronto with a 270+ participant flash mob performing a CrossFit workout routine. Workout of the Day (WOD) demos by CrossFit athletes for the media. Proactive and reactive media relations and onsite interview coordination. Planning and coordination of CrossFit introductory classes for media members in Reebok CrossFit gyms across Canada.
Results
MEDIA IMPRESSIONS
44,037,067
PRESS ARTICLES AND REFERENCES
142
National media launch for the “Reebok ZigTech” exercise and training footwear line. Preparation of a thematic campaign. Targeted initiatives through creative media mailings. Tailored, proactive media relations and coordination of interviews with Bill McInnis, Director of Advanced Innovation at Reebok and a former NASA engineer.
Results
MEDIA IMPRESSIONS
20,882,153
NEWS ARTICLES AND MEDIA REFERENCES
75
